Search
engine optimisation - Website Marketing - Leeds
Search
engine optimisation (sometimes called SEO ) is the process of websites gaining
a higher position within the search engines, using careful analysis, research
and learned techniques. The increases in the search engine positioning of your
internet based business through this research and optimisation will increase the
exposure of your site, and most likely the traffic and raise the exposure of the
site. Search Engine Marketing (also called SEM) is taking the search engine optimisation
process further and developing a full online marketing strategy to enhance the
conversion of visitors into sales.
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